2019 Cereal Festival Information

Saturday, June 8 @ 8 am - 12:30 pm
Parade starting at 1 pm
Cook-off starting at 9:30 am





Grab a spoon and celebrate the most important meal of the day at Battle Creek's National Cereal Fest! This signature festival highlights Battle Creek's heritage as the birthplace of the cereal industry and is a tradition that draws people from far and wide.


The Breakfast table is first from 8am - 11am with the Festival continuing to 12:30 pm then the parade is after at 1pm.


There will also be a cook-off at 9:30am between local resturants!

This family-friendly festival also includes a variety of local, regional and national entertainment, exciting children's activities, inflatables, vendors, demos and much more. Join us for this tasteful tradition made possible through our generous corporate and community donors, and the efforts of over 100 incredible volunteers.

At Battle Creek's National Cereal Fest, there is truly something special for everyone. So dig in and enjoy!



information below including forms


information below including forms

Grand Cereal Parade

June 8th @ 1pm

Downtown Battle Creek MI

The Cereal Fest festivities continue at 1 pm after the breakfast table with the Grand Cereal Parade! The Grand Marshal will lead numerous floats through the heart of Downtown Battle Creek.

Parade Route: Coming Soon!

Grand Marshal

Information Coming Soon

Image credits belong to Shelly Sulser/Battle Creek Shopper News

Rules and Guidelines for Entries

Cost: $25

  1. Maximum float height of 12' 5" (this allows for clearance of overhead obstructions).
  2. All Equestrian units MUST provide an accompanying clean-up crew.
  3. All routines performed during the Parade must keep pace with the Parade.
  4. Candy and other items CANNOT be thrown into the crowd.
  5. Parade positions will be determined by the Parade Committee and entries will have a designated place in the Staging area.
  6. Staging for Parade will be on West Van Buren Street. Please enter staging area from East via Washington Avenue. Staging will begin at 11:30 a.m. and end at1:00p.m. Parade begins at 1:00 p.m. SHARP.
  7. Parade Route: Out of Staging Area East on West Van Buren; south on Tompkins St (United Way Dr); East on Michigan Avenue concluding at Commerce Pointe.
  8. The Parade Marshal and Cereal City Development Corporation reserves the right to refuse any entry deemed inappropriate for the Grand Cereal Parade.

*** Parade Application Deadline: Friday, May 17, 2019 ***








Cereal Fest Entertainment | Saturday, June 8th

Downtown Battle Creek, MI

This year's festival features a diverse roster of entertainment, more than 50 vendors, Kids' Zone, community services/resources, and more! A fun time for the entire family! Special attractions include:

  • Backroad Brotherhood Performance 7:30 am - 9:30 am
  • Beer for Breakfast performance 10 am - 12:30 pm

Other Cereal Fest Events

  • Cook-off presented by (sponsorship available)
  • The Colby Event Services Inflatables presented by (sponsorship available)
  • Battle Creek History Museum Train Rides Free - presented by Post Consumer Brands
  • Empty Bowl Fundraiser - benefiting the Food Bank of South Central Michigan


Entertainment Roster

Backroad Brotherhood Performance

Backroad Brotherhood Performance

7:30 am - 9:30 am

Beer for Breakfast

Beer for Breakfast

10:30 am


Click the Button Below to Sign Up



table sponsor

table sponsor

Event Photos