Saturday, June 8 @ 8 am - 12:30 pm
Parade starting at 1 pm
Cook-off starting at 9:30 am
The Breakfast table is first from 8am - 11am with the Festival continuing to 12:30 pm then the parade is after at 1pm. There will also be a cook-off at 9:30am between local resturants!
This family-friendly festival also includes a variety of local, regional and national entertainment, exciting children's activities, inflatables, vendors, demos and much more. Join us for this tasteful tradition made possible through our generous corporate and community donors, and the efforts of over 100 incredible volunteers.
At Battle Creek's National Cereal Fest, there is truly something special for everyone. So dig in and enjoy!
The Cereal Fest festivities continue at 1 pm after the breakfast table with the Grand Cereal Parade! The Grand Marshal will lead numerous floats through the heart of Downtown Battle Creek.
Parade Route: West Michigan Avenue, beginning at United Way Drive and ending at Commerce Pointe
Image credits belong to Shelly Sulser/Battle Creek Shopper News
This year's festival features a diverse roster of entertainment, more than 50 vendors, Kids' Zone, community services/resources, and more! A fun time for the entire family! Special attractions include:
Beer for Breakfast performance 10 am - 12:30 pm
Empty Bowl Fundraiser - benefiting the Food Bank of South Central Michigan