Cereal Festival

The National Cereal Festival June 8, 2024!

National Cereal Festival June 8, 2024! If you are unfamiliar, this signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that has drawn people far and wide for over 50 years.

This family-friendly festival includes a variety of entertainment! Live music will be provided by Kanin Wren – The Taylor Swift Experience, as well as Allie Garland and Sean Gibson. Live animal shows will be provided by Realm of the Reptile, along with inflatables from Kirk’s Jump N Fun Rentals. We will also have yard games, children’s activities, arts and crafts, and of course FREE cereal for all!

Current 2024 Vendors: 

Mother Moon
Eyemart Express
Sugar Shop
Cereal City Candles
Everdry Waterproofing of Michiana
Girl Scouts Heart of Michigan
The Teva Foundation
Lonestar Lemonade
Interested in becoming a vendor? Sign up here!
Vendor information and details can be found here.

Looking to become a sponsor and gain exposure for your business? CLICK HERE TO FILL OUT SPONSORSHIP FORM

Sponsorship levels and information: CLICK HERE


Volunteer information coming soon!





Cereal Festival Forms

Become a Sponsor

Directions & Parking

The Kellogg Arena is located downtown Battle Creek, close area hotels.

Kellogg Arena