2018 Cereal Festival Information

2018 Cereal Festival Information

June 9th, 2018

Saturday, June 9 @ 8 am - 11 am Parade starting at 12 pm 



Grab a spoon and celebrate the most important meal of the day at Battle Creek’s National Cereal Fest! This signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that draws people from far and wide.

The Breakfast table is first from 8am-11am then the parade is after at 12 pm. This family-friendly festival also includes a variety of local, regional and national entertainment, exciting children’s activities, inflatables, vendors, demos and much more. Join us for this tasteful tradition made possible through our generous corporate and community donors, and the efforts of over 100 incredible volunteers.

At Battle Creek’s National Cereal Fest, there is truly something special for everyone. So dig in and enjoy!

Grand Cereal Parade | June 9th @ 12 pm

Downtown Battle Creek MI

The Cereal Fest festivities continue at 12 pm after the breakfast table with the Grand Cereal Parade! Grand Marshal Paul Makoski leads numerous floats through the heart of Downtown Battle Creek.


Parade Route: West Michigan Avenue, beginning at United Way Drive and ending at Commerce Pointe

  1. Maximum float height of 12’ 5” (this allows for clearance of overhead obstructions).
  2. All Equestrian units MUST provide an accompanying clean-up crew.
  3. All routines performed during the Parade must keep pace with the Parade.
  4. Candy and other items CANNOT be thrown into the crowd.
  5. Parade positions will be determined by the Parade Committee and entries will have a designated place in the Staging area.
  6. Staging for Parade will be on West Van Buren Street. Please enter staging area from East via Washington Avenue.
  7. Parade begins on Saturday, June 9th at 12:00 pm SHARP.
  8. Parade Route: Out of Staging Area East on West Van Buren; south on Tompkins
  9. St (United Way Dr); East on Michigan Avenue concluding at Commerce Pointe.
  10. The Parade Marshal reserves the right to refuse any entry deemed inappropriate for the Grand Cereal Parade.
***Parade Application Deadline: Friday, May 18, 2018***

Cereal Fest Entertainment | Saturday, June 9th

Downtown Battle Creek, MI

This year’s festival features a diverse roster of entertainment, more than 50 vendors, Kids’ Zone, community services/resources, and more! A fun time for the entire family! Special attractions include:

Empty Bowl Fundraiser - benefiting the Food Bank of South Central Michigan

Entertainment Roster

Feeding Grizzlies (8am)

Feeding Grizzlies (8am)

Martila Sanders & Gee-Q (9am)

Martila Sanders & Gee-Q (9am)

Beer for Breakfast (10:30am)

Beer for Breakfast (10:30am)

Bacchanal Promotions-Variety Artists

Vendors

Vendors

Event Photos

Event Photos

The National Cereal Festival is Battle Creek’s signature festival, celebrating Battle Creek’s heritage as the birthplace of the cereal industry. Festival attractions include Children’s Activities, free cereal breakfast, Empty Bowl fundraiser to benefit the Food Bank of South Central Michigan, vendors, entertainment and more!
Sponsorship Packages can also be customized to best meet your company’s charitable goals. Call us at 269.788.1101 to discuss your options.

National Cereal Festival Presented by Calhoun County Visitors Bureau

Sponsors










Meijer

Bowls & Spoons

Denso

Serving Tent

C-Store / Davis

Serving Tent

Calhoun Visitors Bureau

Presenting

WNWN

Media

Prairie Farms

Milk and Juice

The Touch Radio

Media

WVFM

Media

WKFR

Kidz Zone

Firekeepers

Offsite Breakfast

Duncan

Serving Tent

Battle Creek United

Stage

Consumers Credit Union

Post

Jons-to-Go

Kelloggs