2018 Cereal Festival Information

2018 Cereal Festival Information

June 9th, 2018

Saturday, June 9 @ 8 am - 11 am | Parade starting at 12 pm | Cook-off 



Grab a spoon and celebrate the most important meal of the day at Battle Creek’s National Cereal Fest! This signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that draws people from far and wide.

The Breakfast table is first from 8am-11am then the parade is after at 12 pm. There will also be a cook-off between J.W. Barleycorns and the Fire Hub.

This family-friendly festival also includes a variety of local, regional and national entertainment, exciting children’s activities, inflatables, vendors, demos and much more. Join us for this tasteful tradition made possible through our generous corporate and community donors, and the efforts of over 100 incredible volunteers.

At Battle Creek’s National Cereal Fest, there is truly something special for everyone. So dig in and enjoy!

Grand Cereal Parade | June 9th @ 12 pm

Downtown Battle Creek MI

The Cereal Fest festivities continue at 12 pm after the breakfast table with the Grand Cereal Parade! Grand Marshal Wayne Arnold will lead numerous floats through the heart of Downtown Battle Creek.


Parade Route: West Michigan Avenue, beginning at United Way Drive and ending at Commerce Pointe

Learn More About Wayne D. Arnold, Grand Marshal

CERTIFICATE OF RECOGNITION

The City Commission joins the citizens of the
City of Battle Creek in recognizing and acknowledging

WAYNE D. ARNOLD

on the occasion of his retirement.

Wayne Arnold began his career with the City of Battle Creek on October 6, 1997,
as an Equipment Operator I for the Field Services Division. During this time, Wayne proved himself to be a valuable asset to the community. His involvement with projects such as the cart barn at Binder Park Golf Course, Brice Pit and Takasaki Park construction are prime examples of this.

On February 14, 2005, he was promoted to the position of Foreman II, where
he continued to show his devotion to serving the community.

On January 24, 2011, he was promoted to the position of Downtown Maintenance Supervisor, a position he held until his retirement on May 22, 2018. Wayne excelled in every facet downtown – from routine maintenance, to his involvement with the Downtown Transformation, to special events, to the 2am snow calls.

Wayne Arnold has proudly served the citizens of Battle Creek for over 20 years.

Wayne will be greatly missed by his co-workers, downtown merchants, and the citizens he has assisted during his career with the City of Battle Creek.

This Certificate is awarded with all due respect and honor to Wayne D. Arnold.
The City of Battle Creek thanks him for 20 years of devotion to duty
and extends sincere best wishes as he continues on life’s further journeys.


Presented by



Mayor Mark A. Behnke
May 22, 2018

Image credits belong to Shelly Sulser/Battle Creek Shopper News

  1. Maximum float height of 12’ 5” (this allows for clearance of overhead obstructions).
  2. All Equestrian units MUST provide an accompanying clean-up crew.
  3. All routines performed during the Parade must keep pace with the Parade.
  4. Candy and other items CANNOT be thrown into the crowd.
  5. Parade positions will be determined by the Parade Committee and entries will have a designated place in the Staging area.
  6. Staging for Parade will be on West Van Buren Street. Please enter staging area from East via Washington Avenue.
  7. Parade begins on Saturday, June 9th at 12:00 pm SHARP.
  8. Parade Route: Out of Staging Area East on West Van Buren; south on Tompkins
  9. St (United Way Dr); East on Michigan Avenue concluding at Commerce Pointe.
  10. The Parade Marshal reserves the right to refuse any entry deemed inappropriate for the Grand Cereal Parade.
***Parade Application Deadline: Friday, May 18, 2018***

Cereal Fest Entertainment | Saturday, June 9th

Downtown Battle Creek, MI

This year’s festival features a diverse roster of entertainment, more than 50 vendors, Kids’ Zone, community services/resources, and more! A fun time for the entire family! Special attractions include:

Empty Bowl Fundraiser - benefiting the Food Bank of South Central Michigan

Other Cereal Fest Events

-- Cook-off presented by Rosler Metal Furnishings
-- The Colby Event Services Inflatables presented by WKFR
-- The Binder Park Zoo Zoomobile located by the train rides
-- Battle Creek History Museum Train Rides Free-presented by Post Consumer Bands

Entertainment Roster

Feeding Grizzlies (8am)

Feeding Grizzlies (8am)

Martila Sanders & Gee-Q (9am)

Martila Sanders & Gee-Q (9am)

Beer for Breakfast (10:30am)

Beer for Breakfast (10:30am)

Bacchanal Promotions-Variety Artists

Zoomobile

Event Photos

Event Photos

National Cereal Festival Presented by Calhoun County Visitors Bureau

Sponsors

Table Sponsor

Table Sponsor

Attrusa International of Battle Creek

Table Sponsor

Battle Creek Japanese Club

Table Sponsor

BCTGM Local 3G

Table Sponsor

Table Sponsor

Table Sponsor

Table Sponsor

Table Sponsor

Coney Island Cafe & Grill

Table Sponsor



Table Sponsor

Custer Party Store

Table Sponsor

Table Sponsor

Table Sponsor

Kiwanis of Battle Creek

Table Sponsor

Music Factory

Table Sponsor

Phi Alpha Pi

Table Sponsor



Volunteer Sponsor



Serving Tent



Serving Tent



Serving Tent

Serving Tent

Serving Tent

Volunteer Sponsor

Volunteer Sponsor

Cook Off Sponsor

Cook Off Sponsor



Serving Tent

Bowls & Spoons Sponsor

Bowls & Spoons Sponsor

Entertainment Artists Sponsor

Entertainment Artists Sponsor



Entertainment Stage Sponsor



Offsite Breakfast Sponsor



Milk & Juice Sponsor

Kidz Zone Sponsor

Kidz Zone Sponsor



Porta Pottie Sponsor



Presenting Sponsor



Presenting Sponsor

Consumers Credit Union

Media Sponsor

Media Sponsor

Vendors

Vendors