Saturday, June 9 @ 8 am - 11 am Parade starting at 12 pm
The Cereal Fest festivities continue at 12 pm after the breakfast table with the Grand Cereal Parade! Grand Marshal Paul Makoski leads numerous floats through the heart of Downtown Battle Creek.
Parade Route: West Michigan Avenue, beginning at United Way Drive and ending at Commerce Pointe
This year’s festival features a diverse roster of entertainment, more than 50 vendors, Kids’ Zone, community services/resources, and more! A fun time for the entire family! Special attractions include:
Empty Bowl Fundraiser - benefiting the Food Bank of South Central Michigan
The National Cereal Festival is Battle Creek’s signature festival, celebrating Battle Creek’s heritage as the birthplace of the cereal industry. Festival attractions include Children’s Activities, free cereal breakfast, Empty Bowl fundraiser to benefit the Food Bank of South Central Michigan, vendors, entertainment and more!
Sponsorship Packages can also be customized to best meet your company’s charitable goals. Call us at 269.788.1101 to discuss your options.