The Cereal Fest festivities continue at 12 pm after the breakfast table with the Grand Cereal Parade! Grand Marshal Paul Makoski leads numerous floats through the heart of Downtown Battle Creek.


Parade Route: West Michigan Avenue, beginning at United Way Drive and ending at Commerce Pointe

1. Maximum float height of 12’ 5” (this allows for clearance of overhead obstructions).
2. All Equestrian units MUST provide an accompanying clean-up crew.
3. All routines performed during the Parade must keep pace with the Parade.
4. Candy and other items CANNOT be thrown into the crowd.
5. Parade positions will be determined by the Parade Committee and entries will have a designated place in the Staging area.
6. Staging for Parade will be on West Van Buren Street. Please enter staging area from East via Washington Avenue.
7. Parade begins on Saturday, June 9th at 12:00 pm SHARP.
8. Parade Route: Out of Staging Area East on West Van Buren; south on Tompkins
9. St (United Way Dr); East on Michigan Avenue concluding at Commerce Pointe.
10. The Parade Marshal reserves the right to refuse any entry deemed inappropriate for the Grand Cereal Parade.

This year’s festival features a diverse roster of entertainment, more than 50 vendors, Kids’ Zone, community services/resources, and more! A fun time for the entire family! Special attractions include:

Empty Bowl Fundraiser - benefiting the Food Bank of South Central Michigan