The Cereal Fest festivities continue at 1 pm after the breakfast table with the Grand Cereal Parade! The Grand Marshal will lead numerous floats through the heart of Downtown Battle Creek.


Parade Route: West Michigan Avenue, beginning at United Way Drive and ending at Commerce Pointe

Image credits belong to Shelly Sulser/Battle Creek Shopper News

1. Maximum float height of 12' 5" (this allows for clearance of overhead obstructions).
2. All Equestrian units MUST provide an accompanying clean-up crew.
3. All routines performed during the Parade must keep pace with the Parade.
4. Candy and other items CANNOT be thrown into the crowd.
5. Parade positions will be determined by the Parade Committee and entries will have a designated place in the Staging area.
6. Staging for Parade will be on West Van Buren Street. Please enter staging area from East via Washington Avenue. Staging will begin at 11:30 a.m. and end at1:00p.m. Parade begins at 1:00 p.m. SHARP.
7. Parade Route: Out of Staging Area East on West Van Buren; south on Tompkins St (United Way Dr); East on Michigan Avenue concluding at Commerce Pointe.
8. The Parade Marshal and Cereal City Development Corporation reserves the right to refuse any entry deemed inappropriate for the Grand Cereal Parade.

This year's festival features a diverse roster of entertainment, more than 50 vendors, Kids' Zone, community services/resources, and more! A fun time for the entire family! Special attractions include:

Beer for Breakfast performance 10 am - 12:30 pm
Empty Bowl Fundraiser - benefiting the Food Bank of South Central Michigan

• Cook-off presented by (sponsorship available)
• The Colby Event Services Inflatables presented by (sponsorship available)
• Battle Creek History Museum Train Rides Free - presented by Post Consumer Brands